predictably fond of profit from an irrational system

dan ariely is a great professor, studier of behavioral economics. he is genius enough to point out why there is no equilibrium in the free market, how and why the capital holds all the variables (read predictably irrational and this long boring article, on an almost unrelated view about upcoming events), but set off to fight it (or join it, i’m not sure) with the wrong tools. instead of making people aware of it and force a change to a fair system he teaches them how to live with it. still i’m sad i can’t be in lisbon tomorrow for his presentation…